2020 is a great year to start focusing on growing your stream, your brand, and your audience.
We’ve previously discussed different strategies to get more views on both Mixer and Twitch. These strategies are universal and the principles are more relevant in 2020 than ever before. I highly recommend you take some time to review both of them.
However, what if i told you that there is a tool that can help you grow your stream like never before? A place where everyone is a gamer, where everyone speaks your unique language of gaming and where streamers are appreciated.
That place, that tool, is Clutch.
Clutch is a new social media app designed exclusively for gamers. The app enables you to easily publish clips from all of your gaming devices and share them with other gamers.
Clutch gives you access to an audience that doesn’t just understand streaming, but loves it. No other app provides you with that kind of direct connection to an audience built specifically for someone like you, your brand and your stream.
Sure there are other social media platforms like Instagram, Twitter, Snapchat, TikTok and Facebook, but none of these other platforms are built specifically with gamers (or streamers) in mind.
As a gamer it’s easy to get lost in the noise that is social media. On these platforms you are competing not just with others in your niche. But with everyone in every niche. From fitness to mom blogs, the noise can overwhelm your voice and your ability to effectively grow your community.
Not on Clutch. Clutch is 100% focused on gamers. Everyone you interact with, everyone that likes your content, that reposts your clips and that you correspond with is a gamer.
This makes clutch the most ideal place to begin building your community. It is the single best tool you can be using to grow your stream in 2020.
First Mover Advantage
There is another principle that makes Clutch powerful. This is the principle known as First Mover Advantage.
First Mover Advantage (FMA) is a person, service or product that gains a competitive advantage by being the first to market.
Imagine being one of the first people to jump on Twitch when it was Justin TV.
Imagine being among the first to start a YouTube channel or an Instagram Page.
How big would your audience be today on those platforms? The fact is that often the people that succeed in becoming popular are those who jump into these platforms first.
Because Clutch is new, you have that opportunity. You can be a First Mover. You have the ability to leverage the community on Clutch more today than you would if you started a year from now.
You will have an advantage over everyone who joins the app next year. It’s the reality of platforms, those who are first in have advantages that those who wait miss out on.
Now that we’ve established just how Clutch can help you grow your stream in 2020 and why you should start using it as soon as possible, lets discuss how you can get the most out of Clutch.
Here are 5 tips to help you grow your stream on Clutch:
Fill out Your Profile
We recommend streamers fill out their bio and link up all their social media accounts. This can all be done from the profile page in app (Bottom right button).
Don’t be afraid to show off your personality when filling out your bio. As a streamer you are the reason people come watch your streams. Utilize your bio to highlight what sets you apart, what makes you unique and why people should follow you.
Link Up Your Stream
One cool feature Clutch has is the ability to link your your stream in app. Doing this will give you the ability to show off your stream when you go live right from your profile.
To do this:
- Click on the profile button in the bottom right corner
- Once on your profile click the Go Live button.
- Select your streaming platform (Twitch, Mixer or DLive) and link your stream.
Whenever you go live come to your profile and click the “Go Live” button. This will put your live stream front and center on your profile page.
This is one of the best ways for users on Clutch to discover your stream. I have personally gained many followers who have discovered my stream from Clutch because I linked up my stream there and went live.
Utilize the Clutch PC Capture Tool
If you are streaming from a PC I highly recommend downloading the Clutch PC Capture sync found at https://clutch.win/uploader
This uploader is a great way to capture and share any clips directly from your stream and share with the Clutch community.
Once the PC Capture app is installed, click on settings > Add Folder. Add the folder you use to save your recordings from OBS or other stream software.
I recommend turning the setting “Automatic Uploads” on. This will ensure that any video recorded from OBS or put in your designated folder will be ready for you to post the next time you open up the app.
To post these videos hit the + button in app and select your source as PC Uploads. You should see your videos. Select one to clip, edit and post it.
Upload clips daily and participate in the community
In order to get the most out of your Clutch experience I recommend uploading clips and highlights from your stream after every stream. This will provide your community with additional amazing content they’ve come to expect from your stream in easy to consume bit size clips.
You will also want to be following users or games you like and be commenting on others clips. Being active in the community will help you grow your following and your stream.
Active community participation is the #1 way to grow your audience.
Participate in Challenges
Challenges are weekly events in Clutch that pit your best clips against others. The clutch community votes on submitted clips and from those votes top 10 winners are selected.
Challenges are a great way to get more exposure for your clips and a fun thing to participate in with your community.Challenges are located within the app at the top of the home screen. Click the “see all” button to see all challenges.
From here you can vote, submit your best clips to a challenge and see the winners of completed challenges.
Again, challenges present an opportunity for you to be active in the community and activity is the best way to grow your audience.
There has never been a better time to be a gamer and a streamer. It is easier to stream than it’s ever been.
With Clutch it is easier to grow your stream than it’s ever been. Clutch is an amazing community full of people with a passion for games.
This is the year you can grow your audience, your influence and your brand by working hard and utilizing all the tools at your disposal.