It’s hard to find YouTube gaming jobs on sites like Indeed. Few companies are prepared to create full-time gamer positions.
But there’s good news.
You can create your own job, as long as you know how to make money on YouTube gaming. Let us show you how it’s done.
Invest in Great Tools
YouTube is a crowded space. Back in 2015, 66 percent of businesses said they hoped to spend more money on YouTube, experts say. Now, it’s almost impossible for rookies to get the attention they want without some investment. Making money on YouTube as a gamer means spending a bit on your setup.
We’ve done a whole separate article on the right YouTube gaming setup, but at a minimum, it should include:
- Great lighting. Dark, blurry videos won’t cut it. And sitting in front of a sunny window will give you harsh shadows. Head to your local hardware store, and pick up some spot lights.
- A decent camera. You don’t need to spend thousands on a top-of-the-line camera. But you should get something that can record at 1080p speed.
- Screen capture software. You can’t point your new camera at your gameplay. You’ll need technology that can gather up the action and save it for you.
- A good microphone. Background noises, mumbles, and muffled words turn viewers off. A good mic will capture what you’re saying while eliminating background chatter.
- Editing software. You’ll need to combine your words, your gameplay, and your video into one perfect product. Software gets the job done.
Mobilize Your Fans
Successful gamers know how to make their fans work for them. Those individual voices grab more attention than your lone voice ever will. With their help, you could make more money than you’ll ever make alone.
For example, everyone wonders how much money Pewdiepie makes on YouTube. The answer: millions. And his fans help him do that.
In August of 2018, reporters say, Pewdiepie asked his fans for help. A new channel was poised to claim the top follower spot Pewdiepie held for years. His video prompted his fans to grab him more followers, share his links, and regain his top status.
Think about how many more eyeballs he saw because of the work of his fans. And know that every new follower meant more money in his pocket.
How can you connect with your followers? Consider:
- Q&A sessions. Gamer collective Easy Allies uses this technique at the end of most videos. Their fans flood the comment section with burning questions (and that makes content generation really easy).
- Calls for comments. Ask your viewers to leave you a note about anything at all, and respond to each sentence you see.
- Follows. If someone subscribes to your channel, follow them back!
Join the YouTube Partner Program
We’ve talked a lot about getting and keeping followers. That’s no accident. To understand how to make money streaming on YouTube, you have to understand the Partner Program. And you can’t be invited until you have plenty of followers.
YouTube says you can be a partner if you have:
- 1,000 subscribers. These are all people that have hit the “Subscribe” button on your channel. They don’t need to watch every video you make, but they must have hit the button at some point.
- 4,000 watch hours. This doesn’t mean one person watched thousands of hours of your vids. It means all people, collectively, watched this number of hours of your content within the last year.
Hit these numbers, and you can apply for the program. Officials will look over your channel and make sure it meets their guidelines. If it does and you’re accepted, you’ll be set to make money.
The YouTube Partner Program comes with several money-making options, including:
- Advertising. Companies will pay to share bits of their content before, during, or after your content.
- Memberships. People will pay to be part of your inner circle. You’ll give them perks (like special videos) in return. They can pay yet more to get highlighted in your chat streams.
- Merchandizing. You can pop your branded items on a watch page, and your fans can buy it there.
You can use some or all of these options, and some (like memberships) come with a few extra requirements. In addition, YouTube takes a piece out of every dollar you earn, so you won’t walk away with free money.
Reach Out to Sponsors
Corporate and private sponsors will give you money to help you do your work. Find the right connections, and you can make a great deal of money with this method.
Corporate sponsors want to reach your fans. They consider them big spenders. Google says, for example, that 74 percent of YouTube gamers will pay more for top-quality entertainment products. If you’re a company developing a high-end console or camera, working with a YouTuber makes a lot of sense.
Think about the products you use in your gaming every day. Then, reach out to the manufacturers of that team. Your pitch should include:
- Your name. Make sure they know what to call you in contract documents.
- Your link. Drop your YouTube address in your note, so they can check you out in real time.
- Your count. Highlight how many followers you have. Describe how many hours of your videos they watch.
- Your content plan. Explain what you’re planning to do to highlight the company. Is it one video? A 30-second mention?
- Your fee. No one likes to talk about money. But the company will want to know about the price tag.
If reaching out to businesses makes you nervous, there is another way. Companies like Patreon link gamers with community supporters. They toss you money every month to ensure you keep playing your videos. There are fees involved with this program, and you’ll need to hand out rewards to your supporters. It’s not the right job for everyone. But it could be a good way for you to get sponsors without a corporate ask.
YouTube Marketing Strategy a Top Priority for Social Media Marketers. Convince and Convert.
Pewdiepie’s Reign as the Biggest YouTube Channel May Soon Be Over. (August 2018). The Verge.
Why YouTubers Should Obsess Over Their Fans, Not Fancy Equipment: Lessons from Easy Allies’ Success. (November 2017). Patreon.
YouTube Partner Program Overview and Eligibility. (November 2019). YouTube.
How to Earn Money on YouTube. YouTube.
Why Gamers Should Be Part of Your Audience Strategy. (December 2015). YouTube.Patreon for Video Creators. Patreon.