Many talented streamers make one big mistake that keeps them small. They repeat this mistake over and over day after day and night after night and see very little growth in their streams.
The mistake? They Stream TOO MUCH.
Let’s explore why streaming too much is bad for small streamers and what small streamers should be doing instead to grow their streams.
Streaming is a new mode of entertainment and creativity. This newness comes with a lot of opportunity, but also a lot of disadvantages.
The current biggest challenge to any new or small stream is discoverability. How do people find your stream?
When you’re streaming how many new viewers come into your stream? Out of those new viewers how many follow your channel?
Twitch, Mixer and other streaming platforms currently lack quality discoverability features. These platforms are set up in such a way that streamers with the most viewers go to the top.
As a result they get most of the new views. Very few viewers will take the time to scroll down the page and discover smaller streamers.
Furthermore, once a viewer has a handful of channels and streamers they follow they rarely, if ever, seek out new streams. Think of your own viewing habits. If you’re like me, you login to see streamers you follow. If they aren’t on you log out.
The other issue with streaming right now is that you can only really be discovered when you are live.
This is the underlying reason many small streamers feel they need to continuously up their streaming hours. It’s logical, if I can’t be discovered when I’m offline, I need to be streaming more.
This problem is unique to streaming. Think of other platforms. When you post a picture to Instagram, it has the potential to continually be discovered by new people who could follow you. YouTube is another great example of content that users discover long after content has been published there.
The combination of streaming being new, lack of search-ability and the perception that one must be live to gain followers rightfully causes new and small streamers to feel that they need to stream more.
This however, is incorrect. You Don’t
I personally fell into the trap most streamers do. When I was first starting out I would often think to myself, “if only I could stream 8 hours a day I would really take off.”
It took me years to realize that my approach was wrong. While it is true that with increased time spent streaming you see a bump in your numbers. This bump is minimal at best.
The amount of effort it takes to get a handful of new followers who may or may not ever return to your stream again is just not worth it.
The answer? Stream less and create more.
What separates the big streamers from the small ones is that they have already have a large audience.
So you need to build an audience and the best way to do that is by creating content on other platforms.
Ideally you want to be creating content and building an audience on platforms that allow you to be seen and discovered in a week, a month or a year from now.
Examples of these types of platforms are blogs, podcasts, YouTube Videos, Facebook, Instagram, Tik Tok and Clutch.
How Often Should I Stream?
I am not saying that you should stop streaming, or that you can’t grow streaming. I am saying that the best use of your time as a small streamer is going to be spent creating content and building an audience on these other platforms.
If you are streaming everyday for a couple hours, I suggest cutting back to streaming 2-3 times a week.
Then use the extra time you would have spent streaming on creating content on other platforms and building an audience.
Focusing on creating valuable content and growing an audience on other platforms will, in the long run, help you grow your stream.
You can be a successful streamer. You can grow a popular channel. But first you need to build an audience.
Don’t make the mistake that so many new and small streamers make. You Don’t need to stream everyday for 8 hours to grow.
Cut back, create valuable content on other platforms and grow your stream.