Team Liquid, one of the more recognizable esports teams in the industry, and car manufacturer Honda have officially announced a new multi-year partnership deal that will see Honda secure the naming rights to Team Liquid’s League of Legends LCS and academy teams.
This will see Team Liquid compete in the LCS under the name Team Liquid Honda.
“Aligning our organization with a legacy company like Honda helps to fuel our ever-evolving fan experiences and competitive advantage in LCS and beyond” Steve Arhancet, Co-CEO and Co-Owner of Team Liquid said in an official announcement.
“Their passion for the esports ecosystem and shared values around inclusivity and innovation, make them a valued partner and we look forward to the expanded relationship.”
