Connect with us

Hi, what are you looking for?


Desperados 0.0% Names Partner for LEC

League of Legends European Championship

Desperados 0.0%, the popular non-alcoholic beer, has officially been named as a partner of the League of Legends EMEA Championship (LEC) in Germany, and will see the beer brand integrated into the LEC German broadcast through a range of content.

Further details regarding the kind of content have yet to be released.

“Desperados 0.0% is extremely proud to be the first national beer partner of the LEC in the German market” Pablo Chabot, Marketing Director, Heineken Deutschland said in a statement. “Just like our tagline promises ‘0.0% Alcohol, 100% Experience’ we believe that nobody should compromise with or without alcohol on the experience of having fun, whether at a house party, festival or watching the exciting matchups of the LEC.

“What matters is that you enjoy it with other like-minded people – virtually or in person, letting the amazing taste enhance the amazing moment. To the LEC audience – welcome to the Desperados Tribe!”

You May Also Like


Nicholas Cage believes that the time is right for an R-Rated ‘Ghost Rider’ movie, believing that if 2007’s ‘Ghost Rider’ and 2011’s ‘Ghost Rider:...


Wait, we go from Spidey to Black Mask ? Well in honour of the Batman Arkham Origins game that came out, I thought it...


Welcome true believers to Marvel’s murderous 2014 Summer Event! I could review it and or bore you with why I chose this mini-series to...


Marvel’s next entry into the X-Men franchise will be about the power, and danger, surrounding Jean Grey, and a brand new trailer unleashes her...