One of Germany’s most visible esports teams, Berlin International Gaming (aka BIG), has officially announced a brand new partnership with esports analytics and data company Shikenso Analytics.
According to Shikenso Analytics, BIG will now be able to report media valuations to their partners in a more ‘purposeful manner’.
“We are delighted to start working together with Shikenso Analytics” CDO of Berlin International Gaming Balázs Lengyel said in an official press release.
“Bolstering us in our reporting capacities as well as helping evaluate our campaigns, Shikenso will be our partner for esports data and analytics moving forward. I look forward to the partnership and using the platform to quantify the value we create together with our partners.”