Desperados 0.0%, the popular non-alcoholic beer, has officially been named as a partner of the League of Legends EMEA Championship (LEC) in Germany, and will see the beer brand integrated into the LEC German broadcast through a range of content.
Further details regarding the kind of content have yet to be released.
“Desperados 0.0% is extremely proud to be the first national beer partner of the LEC in the German market” Pablo Chabot, Marketing Director, Heineken Deutschland said in a statement. “Just like our tagline promises ‘0.0% Alcohol, 100% Experience’ we believe that nobody should compromise with or without alcohol on the experience of having fun, whether at a house party, festival or watching the exciting matchups of the LEC.
“What matters is that you enjoy it with other like-minded people – virtually or in person, letting the amazing taste enhance the amazing moment. To the LEC audience – welcome to the Desperados Tribe!”