Gambling Content Helps Kick Close in on Twitch, But Not All is Good
While Amazon’s video game streaming platform Twitch continues to dominate the space by a huge margin, the latest streaming
While Amazon’s video game streaming platform Twitch continues to dominate the space by a huge margin, the latest streaming platform to enter the fray, Kick, is gaining ground thanks to it’s unwavering support of gambling and casino streams.
According to Stream Charts, the Stake-backed streaming platform has been slowly gaining traction within the industry which was highlighted by the headlines that they signed top Twitch streamers, such as xQc, Amouranth and others.
That news was the focus of content creators journalists around the worlds, and Kick has since seen an increase in viewer hours month over month, and the average number of concurrent viewers is up 13%.
Before Kick takes any victory laps there are some poor trends to acknowledge as well as peak viewership, which saw a steady climb between May and July of this year, fell 25% during the month of August.
Kick seems here to stay for a while, but whether the gambling and casino content can ultimately help it win over fans long-term remains to be seen. It has fared much better than a number of platforms that have popped up in recent years, such as Trovo.