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Instagram Rolls Out Live Producer

Instagram has officially rolled out their Live Producer feature, which will allow you to go live on Instagram using streaming software (OBS, Streamlabs, etc.) while utilizing a stream key, according to an official company announcement.

Per the statement: “Instagram Live Producer will allow you to go live on Instagram using streaming software (OBS, Streamlabs, etc.) through a stream key. This integration opens up production features outside the traditional phone camera, including additional cameras, external microphones and graphics. This feature is only available on”

As far as the tech goes, here are the requirements:

Video format

  • 9×16 aspect ratio (recommended but not required)
  • 720p @ 30 fps (note: 30 fps is recommended, but Live Producer can also support 60 fps if desired. When using 60 fps, the Live Producer preview screen will still display 30 fps. This is normal and we are currently investigating how to correct this.)

    • Resolution: 720×1280
    • Video bitrate range: 2,250–6,000 Kbps
    • Alternatives (supported but not recommended): 480p @ 30 fps, 360p

Audio format—the settings below are the default for most streaming platforms, including OBS:

  • Sample rate: 44.1 KHz
  • Channel layout: Stereo
  • Bit rate: up to 256 Kbps

Check out the official post to get more information on the process, moderation, and VOD formatting.

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