Connect with us

Hi, what are you looking for?

Content Creators

Meta Expands Ad Options for Reels, Adds More Simplistic Music Tool for Reels Promotions


Meta has officially announced some brand new Reels ad options that are aimed to help more businesses tap into the popularity of the short form format as well as the short form content creators market.

Additionally, the company is testing new third-party verification elements.

As for the announcement, Meta’s expanding its Reels advertising options allowing more brands to access the option around a year following Meta’s unveiling of Reels. Now, the company is gradually expanding the program for more creators as well as more ad formats which they hope will compel more brand marketers to tap into the Reels market.

Reels has been a big focus for both Facebook and for Instagram, and one of the platforms most popular features. Meta says that more than half of their time on Facebook and Instagram watching video, while people are also re-sharing Reels more than 2 billion times every day, numbers that have doubled over the past 6 months.

Meta’s also bringing app promotion ads to Reels, on both Instagram and on Facebook, and the company is also testing music optimization in Facebook Reels, in order to provide more creative and engaging tools.

“We know that Reels ads with both music and voice-over show a +15-point statistically significant higher average positive response score than those without sound and that’s why we want to make it easier to source, select, and add music during the campaign creation process.”

You May Also Like


Nicholas Cage believes that the time is right for an R-Rated ‘Ghost Rider’ movie, believing that if 2007’s ‘Ghost Rider’ and 2011’s ‘Ghost Rider:...


Wait, we go from Spidey to Black Mask ? Well in honour of the Batman Arkham Origins game that came out, I thought it...


Thor is the least Marvel-like character of the entire  Marvel Universe. That’s actually because, as we all know,   he wasn’t created by Stan Lee...


Dear intrepid readers, If you get really into comics, there will come a time when you might think of taking this passion to the...