TikTok Announces ‘StemDrop’
TikTok is boasting a new evolution in global music collaboration with the launch of ‘StemDrop’ which is being touted
TikTok is boasting a new evolution in global music collaboration with the launch of ‘StemDrop’ which is being touted as “A Song for the World”, according to an official announcement issued on the TikTok website.
Per the announcement:
“StemDrop launches in collaboration with one of the greatest songwriting teams in history, led by Max Martin. TikTok creators globally are exclusively provided with music ‘stems’ and invited to produce their own versions of a brand-new song titled ‘Red Lights’ written by the prolific hitmakers.
Simon Cowell and Syco Entertainment, the pioneers behind the world’s most successful talent discovery formats, along with award winning international entertainment executive Tim Van Rongen, have partnered with Universal Music Group, the world-leader in music-based entertainment and its Republic Records label to create StemDrop – a new evolution of musical collaboration, curation and artist discovery to be launched exclusively with TikTok and Samsung.
Joining StemDrop for its launch are the prolific hit-making team, Max Martin, Savan Kotecha and Ali Payami. Revolutionizing global music collaboration, StemDrop will act as an incubator for new talent, artistry, and creativity by giving the opportunity for all artists and music creators, from anywhere in the world, the opportunity to collaborate with some of the very best and most iconic songwriting talents of all time.
Made possible by Samsung, there will also be a first of its kind ‘StemDrop Mixer’ on TikTok where creators of all levels can experiment with individual effects, harmonies and melodies to create and upload their own unique version of the song.
Officially launching on 26 October on TikTok, with creative direction from Syco Entertainment and Universal Music Group’s Republic Records and powered by Samsung Galaxy. StemDrop is a never-before-seen platform for artists to showcase their talent to the world.”