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TikTok Announces TikTok World

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TikTok has officially announced the launch of TikTok World which is the company’s second global product summit for brands to connect, co-create, and thrive with the TikTok community, according to an official release.

Per the announcement: “As we build for the next era of advertising, we’re excited to unveil new solutions and research at this year’s TikTok World that give brands and marketers the tools to reimagine engagement with the TikTok community and deliver real impact for businesses of all sizes.

Like other TikTok features, our ad products are designed to enhance the experience of the TikTok community, inspire creativity, and bring joy. Through studies, we’ve learned people spend more time viewing ads on TikTok compared to ads on other platforms.”

The company also highlighted the following:

  • 73% of TikTok viewers say they feel a deeper connection to the brands they interact with on TikTok (1).
  • TikTok is now the fastest-growing channel for discovery with 15% of product discoveries across media channels, emails, and word of mouth (3).

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