The popular TikTok app, which has been a pillar for short form content creators around the world, is reportedly eyeing more social engagement features including messaging, sharing, and in-stream chats, according to Axios.
According to the report, TikTok has posted several new job ads relating to social networking elements that it is interested in developing:
“In roles posted for Android and iOS engineers based in San Jose, California, TikTok says the team is looking to build a platform that “enables users to meet and interact with their real-life friends seamlessly on TikTok, and encourage them to share their life moments with each other and stay connected regardless of where they are”. Another job listing, for a product manager for “TikTok Social” based in San Jose, says the company is looking “to expand the boundaries of TikTok by encouraging building meaningful social connections between users.”
TikTok is looking to ramp up their core engagement features and could be looking at Meta as a roadmap in building their own improvements.