TikTok Launches Updated ‘Marketing Partners’ Platform

TikTok has launched an updated Marketing Partners platform website that now includes a listing of 186 endorsed providers, from over 35 nations, who can provide direct assistance with all aspects of the TikTok marketing aspect, according to an official announcement.

The platform initially launched back in 2020 and has since expanded to cover a range of creative and ad tech tools that aim to assist both businesses and brands optimize their in-app marketing efforts.

TikTok’s Marketing Partner listing is divided into six categories, with expert assistance available in the following:

• Campaign management
• Measurement
• Creative
• Effects
• Commerce
• Sound