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Usher’s Record Breaking Night on Apple Music Sparks 1,200% Rise in Streams

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Usher’s 13-minute Apple Music Super Bowl LVIII Halftime Show did some big numbers and featured a party of entertainers at the end including star such as Alicia Keys, Ludacris, Lil Jon, Jermaine Dupri, will.i.am, and H.E.R. joining him on stage.

The NFL says that Usher’s performance is now the most-watched Super Bowl Halftime Show in history, averaging 129.3 million viewers.

But the NFL isn’t the only entity celebrating success as Apple Music saw Usher’s listeners increase to an astonishing level of 1,200% compared to the previous Sunday, marking his biggest day in history by streams.

“My Boo” saw a 738% increase in listeners, “Confessions, Pt. II” jumped by 1,800 listeners, “Love in This Club” saw one of the biggest rise in listenership of the night at 2,000%, while, “OMG” and ‘Burn” also saw incredible upticks in the United States charts.

But ‘Yeah!’ takes the cake as the big winner, as it experienced the biggest day in Apple Music history for the song, with an 837% boost in listeners Sunday night.

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