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YouTube Announces Shorts Fund

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YouTube has announced the launch of YouTube Shorts Fund which is a $100M fund distributed over the course of 2021-2022 and allows anyone to participate in the fund simply by creating unique Shorts that “delight” the YouTube community.

Per the announcement:

“The Shorts Fund is the first step in our journey to build a monetization model for Shorts on YouTube. This is a top priority for us, and will take us some time to get it right. We are actively working on this, and will take the feedback gathered from our community to help develop a long-term program specifically designed for YouTube Shorts.

We’re excited to start rewarding creators for their contributions through the Shorts Fund. At the same time, we’ll expand our Shorts player across more surfaces on YouTube to help people find new creators, artists and Shorts to enjoy. We will also begin to test and iterate on ads to better understand their performance.”

Youtube stated that they are working on the following:

  • Automatically add captions to your Short
  • Record up to 60 seconds with the Shorts camera
  • Add clips from your phone’s gallery to add to your recordings made with the Shorts camera
  • Add basic filters to color correct your Shorts, with more effects to come in the future

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