Content brand SQVAD, which is owned by esports agency SPORTFIVE, have officially announced a new partnership with esports and gaming analytics company Shikenso Analytics which will see SQVAD will use Shikenso’s solutions.
Additionally, SQVAD will use Shikenso’s AI tools as part of their efforts to gain better insights into their branded content.
“We want to be able to track and analyze in real-time which posts are performing well and which optimization potentials still exist” Marcel Sandrock, Senior Director of Global Esports & Gaming at SPORTFIVE said in an official statement.
“The same applies to the visibility and integration forms of our partners – increasing the respective advertising value is important, but so is keeping an eye on the sentiment in the community.”
